Because "Real Life" Isn't Good Enough

Over the past 5 years, the HDTV industry has flourished. If you don't have the newest and sharpest HDTV, you are way behind. Arguments about where to "watch the game" are constantly engendered based on the clarity of the picture that each arguer has to offer. "HD" is everything.

But this whole "HD" thing may be old news just as quickly as it came.

We've all heard the whispers about 3-D TV being something that would become household items, but when?

The numbers are shocking. "While it’s all speculation, the best guess from the DisplaySearch research firm is that about 120,000 3-D TVs will be sold in 2010, the majority of them being big screen plasma sets. By 2013, more than 11 million are predicted to be sold, with LCD TVs capturing about 70 percent of the market then," according to the NY Times.

On a personal note, I never thought the whole 3-D thing would catch on. But after seeing movies in the theaters in 3-D, and even the USC v. Ohio State Football game broadcasted LIVE in USC's Galen Center, I'm a believer. I want that in my home.

And it seems like I will be able to soon due to the large push in the industry.

According to the NY Times, "All the stars seem aligned to make this a business: an increasing amount of 3-D theatrical films, a commitment from the major television manufacturers to bring 3-D TVs to market next year, and a coming standard that will allow 3-D programs to be distributed on Blu-ray discs."

As aforementioned, the promotion has already began on the biggest stages. The big screen has already proven to be an incredible phenomenon that people are eager to enjoy. But now electronic companies are trying to promote the smaller, more personal level 3-D venture.

"To kick it off, both Mitsubishi and Panasonic are sending home theater trucks around the country to show retailers and customers prototype 3-D sets. According to one conference participant, more money will be spent in the first two years promoting 3-D TV than was spent on promoting HDTV when it was a new technology," according to the NY Times.

From a marketing standpoint, the promotion of 3-D TV screens is more important than it was when the original HD sets were becoming available. The HD phenomenon was very intriguing and practical for a house, while the 3-D TV sets could easily be viewed as more of a gimic.

But no more promotion is needed for me. I'm sold.

For more about this exciting new tv option, visit this article on the NY Times website.