Nick Bilton recently raves about his new, "cable-less" living room in an article on his NY Times blog titled Cable Freedom Is A Click Away. He points to his recent transition away from the standard cable system, followed by his rejection of the alternatives to provide quality entertainment at a good price. He states:
Among this pile you can find my old remote controls and wires from my cable box. Then there’s the dreaded Apple TV, now a $250 paperweight. There’s also the $80 Roku box, a device that allows you to stream video from Netflix, Amazon.com and other sites directly to your television. But wait, there’s more! A Vudu player, a Slingbox and a handful of other single-serving contraptions.
All of these things seemed to be revolutionary in the concept of streaming entertainment to a TV, but as far as he is concerned, failed. Instead, he is content with his new setup, consisting of a "Mac Mini, a wireless mouse, and a Microsoft XBOX" hooked up to his TV.
Through this seemingly simple and low-cost setup, Nick is provided with TV Shows, Movies, and access to streaming online content at a low cost. He and his wife only have to pay the standard $30 a month Internet bill, and $9 for access to the Netflix Content that they can stream. Nick can't get over the fact that he saves $1,600 each year by replacing all of the standard home entertainment costs, and reducing it to $39 a month.
This all seems ideal, but there's a catch. What he acknowledges later demonstrates that Cable Freedom is not just "A Click Away." If a set up like this was really just "a click away," it wouldn't be so complex. Setting this type of system up, and then actually using it, make the system incredibly difficult and require a high level of technology knowledge.
He explains, “If you want to watch “Ugly Betty,” or “Saturday Night Live,” you will need to load up Hulu. If you’d like to watch some of the movies we’ve downloaded, you will have to quit Hulu, open up Boxee and navigate to the movies folder. To use Netflix, you’ll need to switch to the Xbox and. ... ”
If a setup where you could access great content for cheap were really just "a click away" I'd suggest it to two people who I know would be huge fans--my Grandma and Grandpa. But I don't see them figuring this system out in the years that they have left on this planet.
Another influential factor in this setup that Nick identifies is the inability for users to access live content. That just won't fly.
However, Nick is not that far off in his claim. It has not taken long for this "free streaming entertainment" revolution to take a firm stance in the market, and it is sure to be the future of home entertainment. A product and service will be released in the coming years that consolidates all of these devices into one, and makes streaming online video both cheap and ACTUALLY user friendly.
It'll just be a few more clicks until we get to that point...
Sunday, December 13, 2009
Monday, November 23, 2009
Is the Google Wave Making A Splash?
It seems like "Google" and "King Midas" are almost interchangeable--everything they touch is gold. Over the past few years, Google has established its dominance and demanded customer use. It started its success by becoming the most useful search engine, and ever since has expanded into new facets exponentially. Even in the past months, I've discussed the impact of Google's latest releases, including Google Voice, Google OneBox, and even Google's supported phone (Droid). While these new applications are yet to make their full impact, they have shown potential and have opened the doors to new and innovative opportunities.
In fact, not surprisingly, Google recently released yet another application, Google Wave. This new application's primary goal is to simplify the group email process so that it is easier to add or remove individuals from an email thread. According to Leah Betancourt of "Mashable," it has been used in the media world for "community building, real-time discussion, crowdsourcing, collaboration both inside and outside the newsroom, and for cross publishing content." She mentions that in essence, it is bringing elements of different communication tools (email, social networking, and chat) to other applications (Google maps and calendars) into one cohesive unit.
Based on this description, Google Wave has potential to revolutionize online communication once again. This consolidation of tools may provide individual users and companies alike with an unbelievably useful tool. However, Tris Hussey of "A View from the Isle" makes a formidable argument otherwise. He responds to Leah's post, "Huh, funny that kinda sounds like what message boards and blogs have been doing for a while. What’s different now?" He simply believes that it's too early to know if this new application is going to change anything at all.
While Tris makes a good point that it's too early to tell what Google Wave's impact will be, it's existence alone is enough to be noted. Regardless of whether Google Wave that revolutionizes online communication, it has set a new standard for other social media and communication tools to follow. As usual, Google has opened a new door to the online world that will without a doubt influence the future of the internet.
It looks to me like a small shift in the tide might get some waves to start rolling in.
In fact, not surprisingly, Google recently released yet another application, Google Wave. This new application's primary goal is to simplify the group email process so that it is easier to add or remove individuals from an email thread. According to Leah Betancourt of "Mashable," it has been used in the media world for "community building, real-time discussion, crowdsourcing, collaboration both inside and outside the newsroom, and for cross publishing content." She mentions that in essence, it is bringing elements of different communication tools (email, social networking, and chat) to other applications (Google maps and calendars) into one cohesive unit.
Based on this description, Google Wave has potential to revolutionize online communication once again. This consolidation of tools may provide individual users and companies alike with an unbelievably useful tool. However, Tris Hussey of "A View from the Isle" makes a formidable argument otherwise. He responds to Leah's post, "Huh, funny that kinda sounds like what message boards and blogs have been doing for a while. What’s different now?" He simply believes that it's too early to know if this new application is going to change anything at all.
While Tris makes a good point that it's too early to tell what Google Wave's impact will be, it's existence alone is enough to be noted. Regardless of whether Google Wave that revolutionizes online communication, it has set a new standard for other social media and communication tools to follow. As usual, Google has opened a new door to the online world that will without a doubt influence the future of the internet.
It looks to me like a small shift in the tide might get some waves to start rolling in.
Tuesday, November 17, 2009
The Attack of The Droid
On Friday, November 6th, Motorola and it's partner Verizon Wireless released the highly anticipated "Droid" smartphone. This launch was not highly anticipated because of the new, innovative technological advancements it made to its competitor the iPhone. In fact, it is behind in this regard because of its lack of "apps," which the iPhone markets as being incredibly valuable.
It was highly anticipated because it offered an escape from AT&T's service.
AT&T's coverage has been under-fire recently because it seems to lack quality coverage. In a USA Today article (that analyzes the lawsuit about Verizon's knock-off "There's A Map For That" campain), AT&T's service is questioned, "The reality is that (AT&T's) network is not performing well in many markets," says Walter Piecyk, a Pali Research analyst. "And the perception among consumers is even worse than reality."
Because customers are loyal to the iPhone interface, but have become overwhelmingly frustrated by AT&T's coverage, the Droid was expected to be a reasonable alternative. Many in the industry felt the same way, namely blogger Matthew Shaer, stated that while "Maybe it wasn't the iPhone-obliterating launch that some Droid-loving pundits predicted...it was a major-league kick-off, no matter how you slice it." He goes on to give reasons why the launch was a pretty impressive success.
I agree, and I raise him "an impressive success with a more impressive future."
However, not everyone agrees with Mr. Shaer and I. Cramer, a critique for the phonereviews' blog, believes that the Droid was a disappointing phone with an even more disappointing debut in the smartphone market. Based on his short critique, I can only extrapolate that he does not see a bright future for the Droid in the market.
I beg to differ. While the Droid now has only 250,000 customers in its opening week compared to the iPhone 3G's 1.6 million, the amount of Droid customers will continue to rise. Based on the quality of coverage that Verizon provides over AT&T, many of the original 1.6 million iPhone users will be making the switch to the Droid.
When it comes down to it, if two phones are shown to offer similar, equal quality services (apps, texting, high-speed internet), customers will side with the phone that has the best coverage--every phone's most important attribute. With Verizon's coverage decimating that of AT&T, Steve Jobs is going to have to strike another chord of brilliance in the marketing world, or the Droid is likely to take over the planet.
It was highly anticipated because it offered an escape from AT&T's service.
AT&T's coverage has been under-fire recently because it seems to lack quality coverage. In a USA Today article (that analyzes the lawsuit about Verizon's knock-off "There's A Map For That" campain), AT&T's service is questioned, "The reality is that (AT&T's) network is not performing well in many markets," says Walter Piecyk, a Pali Research analyst. "And the perception among consumers is even worse than reality."
Because customers are loyal to the iPhone interface, but have become overwhelmingly frustrated by AT&T's coverage, the Droid was expected to be a reasonable alternative. Many in the industry felt the same way, namely blogger Matthew Shaer, stated that while "Maybe it wasn't the iPhone-obliterating launch that some Droid-loving pundits predicted...it was a major-league kick-off, no matter how you slice it." He goes on to give reasons why the launch was a pretty impressive success.
I agree, and I raise him "an impressive success with a more impressive future."
However, not everyone agrees with Mr. Shaer and I. Cramer, a critique for the phonereviews' blog, believes that the Droid was a disappointing phone with an even more disappointing debut in the smartphone market. Based on his short critique, I can only extrapolate that he does not see a bright future for the Droid in the market.
I beg to differ. While the Droid now has only 250,000 customers in its opening week compared to the iPhone 3G's 1.6 million, the amount of Droid customers will continue to rise. Based on the quality of coverage that Verizon provides over AT&T, many of the original 1.6 million iPhone users will be making the switch to the Droid.
When it comes down to it, if two phones are shown to offer similar, equal quality services (apps, texting, high-speed internet), customers will side with the phone that has the best coverage--every phone's most important attribute. With Verizon's coverage decimating that of AT&T, Steve Jobs is going to have to strike another chord of brilliance in the marketing world, or the Droid is likely to take over the planet.
Tuesday, November 3, 2009
The Google OneBox Could’ve Changed Everything
Luckily for the music industry, the rumors weren’t true about the now-live Google OneBox music service was intended to do.
According to Brad Sams' blog, “Most were expecting, or wanting, a service similar to what Google offers in China. In China, Google offers free music because piracy has nearly killed all legitimate music sales.” While huge lawsuits would have likely been engendered if they had executed this rumored plan, music fans were very hopeful.
Instead, the Google OneBox is simply being used to provide previews of songs on Google’s landing page, and then providing links to other music selling websites. Clearly this will prove to be a profitable move for Google, because companies offering music on their site will bid on the links directly under the music sample.
To me, however, this is only a small piece of a much bigger issue.
What if Google decided to provide a similar service to the one offered in China that many had hoped for?
As stated in BBC News’ article about the new feature, Google could have potentially avoided legal issues if it decided to provide a link to a torrent next to the song, where the consumer could use BitTorrent to pirate the music. This would be incredibly valuable to Google because people looking for music would go to Google as their primary source of acquiring music.
This shows the extraordinary power of the new digital age. The powerhouse of the digital media industry could easily provide what could be the fatal blow to the entire music industry with the click of a button.
The once colossal music industry continues to struggle in the new digital age, and can’t seem to find a way out. With the looming implementation of the new service, the music industry labels were probably frantically clawing for hope with nothing but helplessness and fear on their minds like lobsters in a tank.
Finally, they can take a breath of fresh air.
Saturday, October 17, 2009
Another Perspective On 3D
The bombardment of 3D has begun. Originally starting as something of a peculiar, novelty industry, the 3D world has taken consumers by storm as the next big thing. As you may have noticed, these days it’s hard to find a movie advertisement without the mention of “now in 3D.”
Without a doubt the 3D craze has swept the nation, and has done so in a variety of industries. In fact, Disney-Pixar's computer-animated family film Up! set records and dominated the box office in its debut, making a whopping $68.2 million in its opening weekend. In the world of sports, ESPN recently did a LIVE broadcast at USC’s Galen Center of the highly anticipated USC versus Ohio State football game.
But what’s next?
While these opening numbers demonstrate a promising future for 3D in theaters, what are the chances 3D television will actually become a household item? A year ago, it seemed a bit farfetched. But a year from today, will you be receiving an invitation to your friend’s New York New Years Eve 3D viewing party to celebrate their new 50-inch addition to the living room?
Chances are, you will. According to Carl Weinschenk of the ITBusinessEdge techblog, there is talk that as many as 46 million 3D capable HDTVs will be sold in 2013. After enjoying the exponential increase in sales that HDTV’s saw these past five years, tech-blogger DishTV reports that some of the biggest electronic companies-including Panasonic, LG, and Sony- are convinced that 3D home television sets are the next big thing.
However, despite all the rage, tech-blogger DishTV is yet to be convinced to jump on the 3D bandwagon. He argues that there are too many problems that will impede the success of 3D television that HDTV did not have to face.
First, he sees a problem with having to wear 3D glasses to watch television. The way 3D works is a viewer must have each eye see the image slightly differently in order to build a multidimensional picture. Families will have to pass out glasses to each other, and have extras for guests, in order to watch television. The hassle of having to put on 3D glasses to watch television, as well as convincing people that it’s worth looking foolish to be able to see that extra dimension, may be just enough to keep customers content with what they already have.
Another obstacle that 3D television will have to face is the shallow pockets of today’s consumers. Because of the economical state of the country, most people right now simply don’t have the money. And because consumers are still becoming acquainted with their new 50-inch HD flat screen television, they probably don’t have the desire, or the financial backing to splurge on another novelty item. The family room looks fine with its new addition, at least for now.
While these seem like appropriate, consumer-oriented speculations, the most rational argument DishTV makes about the potential failure of 3D television is a flaw in its viewing capabilities. A notable flaw in 3D televisions is that they offer a narrow viewing angle. Basically, viewers will need to sit directly in front of the television set to see the 3D images properly. Because this “face-on” orientation already exists in theaters, it has not been a problem. However, with living rooms oriented the way they are, this might be an obstacle that 3D television has to find a way to overcome.
Another logistical obstacle that DishTV claims may impede the success of 3D television is the lack of available content. The expenses and the lack of a common standard for filming and transmitting 3D have made the mass production of 3D entertainment difficult. Consumers will find very little reason to spend a lot of money on a new television if there is not much quality content out there to watch.
Needless to say, a year and a couple months from now, I’d assume that DishTV expects to be sitting at home watching the ball drop at midnight in crystal clear quality on his HDTV.
I, however, believe that I will not have to wait in below freezing temperatures for 12 hours in Times Square to see the ball drop in 3D. With big name television brands like Panasonic, Sony, and LG making big pushes to get 3D televisions in the marketplace this coming year, there is reason to believe that I will need to add 3D glasses to my other festive New Year’s Eve attire.
Or will I even need them? In order to address the aforementioned critical flaw of 3D (restricted viewing angle), companies in the field are trying to make a lens that covers the screen and widens the viewing angle. In doing so, they will eliminate the need for 3D glasses all together. This not only will make the 3D television more suitable for living rooms, but also addresses the “unfashionable” issue that DishTV acknowledged.
More importantly, if people are going to buy a 3D television, they will only make the investment if there is quality content available. This has been addressed by “the very first Mobile Television Truck designed specifically for producing live 3D television events,” according to James Careless. The NEP Broadcasting’s Supershooter 3D has created an end-to-end 3D HDTV production system. This truck alone produced last month’s USC v. Ohio State football game at the USC Galen center.
As an attendee of this inaugural event, I was very pleased with the results. If this truck has the potential to produce streaming, quality 3D video from LIVE sporting events, content production in other aspects of entertainment should not be a problem.
What most people involved in the 3D television conversation seem to be missing is the potential to use the 3D television across platforms like Blu-ray and console games. While this could be viewed as an obstacle, the Society of Motion Picture & Television Engineers and their “all-embracing 3D Home Master” might be something that no future living room will be without. This system will provide one system that intends to provide the technological capabilities to provide functionality across different platforms while using Blu-ray technology.
Say hello to Halo 3D.
But the aspect of 3D television that I believe will dictate its success in the market is the price point. As aforementioned, consumers will be very hesitant to splurge on a new 3D television in this economy, after recently buying their latest HDTV. According to Marguerite Reardon of the CNET tech blog, Samsung and Mitsubishi currently sell their 3D-ready TVs for between $1,000 and $2,800, depending on functionality. She also adds that these prices are in line with average prices for HDTVs that don't offer 3D readiness.
As far as I can tell, this has great implications for the future of 3D television. Would you add a third dimension to your television viewing experience at no extra cost? I sure would.
Maybe I’m just overly optimistic about the 3D world coming to my living room. Or maybe the time has come for it to be a reality.
What’s your perspective?
Without a doubt the 3D craze has swept the nation, and has done so in a variety of industries. In fact, Disney-Pixar's computer-animated family film Up! set records and dominated the box office in its debut, making a whopping $68.2 million in its opening weekend. In the world of sports, ESPN recently did a LIVE broadcast at USC’s Galen Center of the highly anticipated USC versus Ohio State football game.
But what’s next?
While these opening numbers demonstrate a promising future for 3D in theaters, what are the chances 3D television will actually become a household item? A year ago, it seemed a bit farfetched. But a year from today, will you be receiving an invitation to your friend’s New York New Years Eve 3D viewing party to celebrate their new 50-inch addition to the living room?
Chances are, you will. According to Carl Weinschenk of the ITBusinessEdge techblog, there is talk that as many as 46 million 3D capable HDTVs will be sold in 2013. After enjoying the exponential increase in sales that HDTV’s saw these past five years, tech-blogger DishTV reports that some of the biggest electronic companies-including Panasonic, LG, and Sony- are convinced that 3D home television sets are the next big thing.
However, despite all the rage, tech-blogger DishTV is yet to be convinced to jump on the 3D bandwagon. He argues that there are too many problems that will impede the success of 3D television that HDTV did not have to face.
First, he sees a problem with having to wear 3D glasses to watch television. The way 3D works is a viewer must have each eye see the image slightly differently in order to build a multidimensional picture. Families will have to pass out glasses to each other, and have extras for guests, in order to watch television. The hassle of having to put on 3D glasses to watch television, as well as convincing people that it’s worth looking foolish to be able to see that extra dimension, may be just enough to keep customers content with what they already have.
Another obstacle that 3D television will have to face is the shallow pockets of today’s consumers. Because of the economical state of the country, most people right now simply don’t have the money. And because consumers are still becoming acquainted with their new 50-inch HD flat screen television, they probably don’t have the desire, or the financial backing to splurge on another novelty item. The family room looks fine with its new addition, at least for now.
While these seem like appropriate, consumer-oriented speculations, the most rational argument DishTV makes about the potential failure of 3D television is a flaw in its viewing capabilities. A notable flaw in 3D televisions is that they offer a narrow viewing angle. Basically, viewers will need to sit directly in front of the television set to see the 3D images properly. Because this “face-on” orientation already exists in theaters, it has not been a problem. However, with living rooms oriented the way they are, this might be an obstacle that 3D television has to find a way to overcome.
Another logistical obstacle that DishTV claims may impede the success of 3D television is the lack of available content. The expenses and the lack of a common standard for filming and transmitting 3D have made the mass production of 3D entertainment difficult. Consumers will find very little reason to spend a lot of money on a new television if there is not much quality content out there to watch.
Needless to say, a year and a couple months from now, I’d assume that DishTV expects to be sitting at home watching the ball drop at midnight in crystal clear quality on his HDTV.
I, however, believe that I will not have to wait in below freezing temperatures for 12 hours in Times Square to see the ball drop in 3D. With big name television brands like Panasonic, Sony, and LG making big pushes to get 3D televisions in the marketplace this coming year, there is reason to believe that I will need to add 3D glasses to my other festive New Year’s Eve attire.
Or will I even need them? In order to address the aforementioned critical flaw of 3D (restricted viewing angle), companies in the field are trying to make a lens that covers the screen and widens the viewing angle. In doing so, they will eliminate the need for 3D glasses all together. This not only will make the 3D television more suitable for living rooms, but also addresses the “unfashionable” issue that DishTV acknowledged.
More importantly, if people are going to buy a 3D television, they will only make the investment if there is quality content available. This has been addressed by “the very first Mobile Television Truck designed specifically for producing live 3D television events,” according to James Careless. The NEP Broadcasting’s Supershooter 3D has created an end-to-end 3D HDTV production system. This truck alone produced last month’s USC v. Ohio State football game at the USC Galen center.
As an attendee of this inaugural event, I was very pleased with the results. If this truck has the potential to produce streaming, quality 3D video from LIVE sporting events, content production in other aspects of entertainment should not be a problem.
What most people involved in the 3D television conversation seem to be missing is the potential to use the 3D television across platforms like Blu-ray and console games. While this could be viewed as an obstacle, the Society of Motion Picture & Television Engineers and their “all-embracing 3D Home Master” might be something that no future living room will be without. This system will provide one system that intends to provide the technological capabilities to provide functionality across different platforms while using Blu-ray technology.
Say hello to Halo 3D.
But the aspect of 3D television that I believe will dictate its success in the market is the price point. As aforementioned, consumers will be very hesitant to splurge on a new 3D television in this economy, after recently buying their latest HDTV. According to Marguerite Reardon of the CNET tech blog, Samsung and Mitsubishi currently sell their 3D-ready TVs for between $1,000 and $2,800, depending on functionality. She also adds that these prices are in line with average prices for HDTVs that don't offer 3D readiness.
As far as I can tell, this has great implications for the future of 3D television. Would you add a third dimension to your television viewing experience at no extra cost? I sure would.
Maybe I’m just overly optimistic about the 3D world coming to my living room. Or maybe the time has come for it to be a reality.
What’s your perspective?
Tuesday, September 29, 2009
Because "Real Life" Isn't Good Enough
Over the past 5 years, the HDTV industry has flourished. If you don't have the newest and sharpest HDTV, you are way behind. Arguments about where to "watch the game" are constantly engendered based on the clarity of the picture that each arguer has to offer. "HD" is everything.
But this whole "HD" thing may be old news just as quickly as it came.
We've all heard the whispers about 3-D TV being something that would become household items, but when?
The numbers are shocking. "While it’s all speculation, the best guess from the DisplaySearch research firm is that about 120,000 3-D TVs will be sold in 2010, the majority of them being big screen plasma sets. By 2013, more than 11 million are predicted to be sold, with LCD TVs capturing about 70 percent of the market then," according to the NY Times.
On a personal note, I never thought the whole 3-D thing would catch on. But after seeing movies in the theaters in 3-D, and even the USC v. Ohio State Football game broadcasted LIVE in USC's Galen Center, I'm a believer. I want that in my home.
And it seems like I will be able to soon due to the large push in the industry.
According to the NY Times, "All the stars seem aligned to make this a business: an increasing amount of 3-D theatrical films, a commitment from the major television manufacturers to bring 3-D TVs to market next year, and a coming standard that will allow 3-D programs to be distributed on Blu-ray discs."
As aforementioned, the promotion has already began on the biggest stages. The big screen has already proven to be an incredible phenomenon that people are eager to enjoy. But now electronic companies are trying to promote the smaller, more personal level 3-D venture.
"To kick it off, both Mitsubishi and Panasonic are sending home theater trucks around the country to show retailers and customers prototype 3-D sets. According to one conference participant, more money will be spent in the first two years promoting 3-D TV than was spent on promoting HDTV when it was a new technology," according to the NY Times.
From a marketing standpoint, the promotion of 3-D TV screens is more important than it was when the original HD sets were becoming available. The HD phenomenon was very intriguing and practical for a house, while the 3-D TV sets could easily be viewed as more of a gimic.
But no more promotion is needed for me. I'm sold.
For more about this exciting new tv option, visit this article on the NY Times website.
Tuesday, September 22, 2009
Another Way For Google To OWN You
From GMail, to Google Earth, to Google Street View, our world has become Google's world in a matter of a decade. Not only is it great for us to use, but our constant ties to Google is great for them. Google can document our interests, needs, views, and basically anything else that we use Google for.
Not surprisingly, they have taken it one step farther. Introducing, Google Voice.
Google Voice is an exciting new tool that will change how we communicate once again. According to USA Today, "Not only will its new Google Voice service give you free phone calls within the continental U.S., it also assigns you a new phone number that forwards calls to your cellphone and land line. And it transcribes your voice messages into e-mail."
Talk about consolidation! As a consumer, this is extremely convenient. We only will need one phone number, and will have the option of which phone to pick up when all three or more numbers ring at once. For free.
Also, as if it were sent via email, what is said in a voicemail will be transcribed to an email-like database. Not only will this help keep a permanent record of these messages, but it will provide the option to the receiver of reading the message in a setting where listening to a voicemail would be deemed inappropriate.
Back to Google. Now, based on the messages that are transcribed, they will have even more access to their consumers' tendencies. Advertisers will be able to target their desired audience incredibly accurately.
Once again, Google is making moves to weave themselves even deeper into our lives. Not that anyone seems to have a problem with that.
For more information, check out this article courtesy of USA TODAY
Not surprisingly, they have taken it one step farther. Introducing, Google Voice.
Google Voice is an exciting new tool that will change how we communicate once again. According to USA Today, "Not only will its new Google Voice service give you free phone calls within the continental U.S., it also assigns you a new phone number that forwards calls to your cellphone and land line. And it transcribes your voice messages into e-mail."
Talk about consolidation! As a consumer, this is extremely convenient. We only will need one phone number, and will have the option of which phone to pick up when all three or more numbers ring at once. For free.
Also, as if it were sent via email, what is said in a voicemail will be transcribed to an email-like database. Not only will this help keep a permanent record of these messages, but it will provide the option to the receiver of reading the message in a setting where listening to a voicemail would be deemed inappropriate.
Back to Google. Now, based on the messages that are transcribed, they will have even more access to their consumers' tendencies. Advertisers will be able to target their desired audience incredibly accurately.
Once again, Google is making moves to weave themselves even deeper into our lives. Not that anyone seems to have a problem with that.
For more information, check out this article courtesy of USA TODAY
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